Content Strategy: My Basic Workflow
In the vast digital landscape, where attention is scarce and competition is fierce, creating content that stands out is challenging. As a copywriter, I’ve honed my craft to capture the attention of the reader and drive conversions. But it’s not just about crafting clever sentences or using buzzwords. It’s about tapping into what makes your brand unique and connecting with your audience on a deeper level. That’s where my content strategy comes in.
My Current Method
I’m always enhancing my workflow, from the old days of using macros for repetitive tasks to the present day, when I use one AI tool or another during every phase of my work to boost my productivity.
Using your topic or brief, I begin by brainstorming and prompting AI tools to generate fresh perspectives that will resonate with your audience. Then, I organize these ideas into a structured outline that creates a clear and interesting narrative flow. With this foundation in place, I write a rough draft, using my experience to refine and iterate until the content is ready for the next step. I also use AI to help with writing and editing parts of the content.
Every piece of content should tell a story, provide value, and ultimately drive results. That’s why I take a holistic approach to content creation, not simply writing content but also doing SEO and meticulous editing to ensure your content is not only engaging but also optimized for search engines.
My content strategy will represent your brand in the best light, connecting with your audience and driving measurable results. So if you’re ready to take your content to the next level, let’s work together to craft something truly exceptional. Continue on to the next two pages, where we’ll dive into the specifics of my copywriting, editing, and SEO strategy.