I’m an entrepreneur, systems builder, and automation architect based in Chiang Mai, Thailand. I’ve been building production systems on the web since 1998 — 27 years of real-world deployment experience across dozens of domains and verticals.
My current focus is AI-powered automation: pipelines that ingest, process, generate, and publish at scale without human involvement. Everything I build runs in production across businesses I own or operate.
What I Build
Fully automated content pipelines, multi-agent AI writing systems, real estate lead generation, e-commerce automation, and second brain knowledge systems. The work spans Python, LLM APIs, VPS infrastructure, and a growing set of MCP integrations.
I don’t build for theory. Every system has a real business behind it, a measurable outcome it’s optimizing for, and a production deployment it lives or dies by.
Active Ventures
- Tarotsmith Network — tarot/divination content network (2009–present). 17 years of continuous operation. Multiple sites, AI-generated articles and horoscopes.
- Sawasdee Realty — Thailand real estate (Bangkok, Chiang Mai, Pattaya). AI-powered lead gen, TikTok distribution, automated listings.
- Waking Cup — Thai specialty coffee brand from Chiang Rai highlands. Lazada/Shopee automation, schema markup, review aggregation.
- Tour Hub / Chiang Mai Fun — Tour agency. Automation pipeline for reviews, WhatsApp routing, Google Maps integration.
- Emma Nader — Author pen name. Books published via KDP and Ingram Spark.
- Cookie Cowork — Planned coworking/coliving concept, Chiang Mai.
Technical Background
- Web development since 1998 (28 years)
- CS50 AI — Harvard Certificate
- Python, JavaScript, PHP — production deployment experience
- Linux VPS administration, cron automation, pipeline architecture
- AI/LLM integration: Anthropic, OpenAI, Google, Groq, DeepSeek
- MCP integrations: Supabase, Cloudflare, Linear, Gmail, Google Calendar, Square
Philosophy
I build at the intersection of structured systems and human meaning-making. Whether it’s mapping Bangkok property listings to semantic schemas, structuring tarot spreads for AI positional reasoning, or building review systems that route sentiment intelligently — the work is about making implicit knowledge explicit and machine-actionable without collapsing the depth.
Real-world first. Measure outcomes. Iterate in production. Build leverage.