I’m an entrepreneur, systems builder, and automation architect based in Chiang Mai, Thailand. I’ve shipped production web systems since 1998 — 27 years across dozens of domains — and today that means AI-native pipelines that ingest, generate, and publish at scale with no human in the loop.
Every system I build has a real business behind it, run by me, that lives or dies by whether the system actually works. I’m not consulting on automation theory — I’m operating six of them right now.
What I Build
Fully automated content pipelines, multi-agent AI writing systems, real estate lead generation, e-commerce automation, and second brain knowledge systems. The work spans Python, LLM APIs, VPS infrastructure, and a growing set of MCP integrations.
I don’t build for theory. Every system has a real business behind it, a measurable outcome it’s optimizing for, and a production deployment it lives or dies by.
Active Ventures
- Tarotsmith Network — tarot/divination content network, 17 years continuous operation (2009–present), still live and growing. Multiple sites, AI-generated articles and horoscopes.
- Sawasdee Realty — Thailand real estate (Bangkok, Chiang Mai, Pattaya). AI-scored lead gen producing 150–300 qualified leads/week, TikTok distribution, automated listings.
- Waking Cup — Thai specialty coffee brand from Chiang Rai highlands. Review automation and schema markup drove a 110% Lazada sales increase in 6 months.
- Tour Hub / Chiang Mai Fun — Tour agency. Fully automated review, WhatsApp routing, and Google Maps pipeline.
- Emma Nader — Author pen name. Books published and live via KDP and Ingram Spark.
- Cookie Cowork — Coworking/coliving concept in development, Chiang Mai.
Technical Background
I started building for the web in 1998 — tables-for-layout, dial-up, the whole era — and never stopped. Twenty-seven years later, that same instinct to ship now runs multi-agent LLM pipelines instead of static HTML. In between: production Python, JavaScript, and PHP; Linux VPS administration down to the sysadmin level; a Harvard CS50 AI certificate; and hands-on integration across every major LLM provider (Anthropic, OpenAI, Google, Groq, DeepSeek) plus the MCP layer connecting them to Supabase, Cloudflare, Linear, Gmail, Calendar, and Square.
Philosophy
I work where structured systems meet human meaning — mapping property listings to semantic schema, teaching an AI positional reasoning over a tarot spread, routing review sentiment intelligently. The job is making implicit knowledge explicit and machine-actionable without flattening what made it valuable in the first place.
Real-world first. Measure the outcome. Iterate in production. Build leverage.